The Voice of a Community

 

CLIENT

Northwest Asian Weekly is a hyperlocal Pan Asian community newspaper based in Seattle. I was actually editor of this newspaper back in the day, managing its day to day operations, managing its web and print content, and overseeing the production of an issue every week. These days, I manage, market, and organize Northwest Asian Weekly community events and its nonprofit foundation efforts. I also oversee, curate, and produce social media content (on YouTube and Instagram mostly).

Northwest Asian Weekly is an established brand that is 35 years old, but it has undergone a lot of visual changes over the years and it also has a lot of sub-brands through its nonprofit arm. The challenge is to keep it consistent and also current across different platforms.

 

 

BRAND REFRESH

In 2016, the newspaper website and print publication got a little bit of a design refresh. San Serif fonts were brought in for headlines, special issues had full cover illustrations (that I did), and the website got a new skin. The idea was to keep everything light, with a lot of white space, delineating sections with typography.

 

 

DELIVERABLES — 2016 HIGHLIGHTS

  • Website refresh
  • Newspaper design refresh
  • Event web landing pages
  • E-ticket links
  • Email marketing
  • Video production
  • Event coordination
  • Project management
  • Event sponsorship packet design
  • Event and social media photography
  • Social media management

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